Creating A Customer Avatar (Ideal Customer)

We are not born knowing how to sell.

Several of us are new to the industry and sales and finding customers is fundamental when starting. I'm going to encourage you to create a customer avatar, or a bio of your ideal customer. Before selling anything, you have to first understand who you're selling to. When you know this information, you can make intentional decisions about what and where you're selling.

In this lesson, I also discuss "competition". There isn't a lot we can do to control the actions of our competitors, but we can control how we react!